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How to set up campaign-level tracking with Google Ads

This article explains how to set up a tracking template at the campaign level with Google Ads.

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Written by Tatsuya Kusabiraki

Getting started

You can analyze traffic sources, keywords, and device data when you use Spider AF with Google Ads. To do this, you must set up a tracking template.

By setting up tracking at the campaign level, you can track all ad groups and ads within a campaign.

Campaign-level setup

  1. In Google Ads, click Settings and then Campaign settings in the left menu.
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  2. If you cannot see the Tracking template column, click the Columns button and then Modify columns.
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    Select the checkbox beside Tracking template, then click Apply.
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  3. Look at the Tracking template column for the campaign that you want to track. If there is already text in the field, please contact us.
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  4. If the Tracking template column is empty for the campaign that you want to track, click the pencil icon.
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    Copy and paste this text into the Tracking template field:
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    {lpurl}?network=google_{network}&placement={placement}&keyword={keyword}&device={devicemodel}&saf_src=google_{network}&saf_pt={placement}&saf_kw={keyword}&saf_dv={devicemodel}&saf_cam={campaignid}&saf_grp={adgroupid}&saf_ad={creative}&saf_acc=[InsertGoogleCustomerID]

  5. Click Save.
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