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How to set up ad-level tracking with Google Ads

This article explains how to set up a tracking template at the ad level with Google Ads.

T
Written by Tatsuya Kusabiraki

Getting started

You can analyze traffic sources, keywords, and device data when you use Spider AF with Google Ads. To do this, you must set up a tracking template.

By setting this up at the ad level, you can track a particular ad.

Ad-level setup

  1. In Google Ads, click Ads & extensions and then Ads in the left menu.
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    Click the pencil icon beside the ad that you want to track.
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  2. In the Ad URL options section, find the Tracking template field. If there is already text in the field, please contact us.
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  3. If the Tracking template field is empty, copy and paste this text into it:
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    {lpurl}?network=google_{network}&placement={placement}&keyword={keyword}&device={devicemodel}&saf_src=google_{network}&saf_pt={placement}&saf_kw={keyword}&saf_dv={devicemodel}&saf_cam={campaignid}&saf_grp={adgroupid}&saf_ad={creative}&saf_acc=[InsertGoogleCustomerID]

  4. Click the Save Ad button at the bottom of the page.
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